Branding
The goal of this project was to create a brand guidelines book for the new electric Ford Mustang Mach-E. Completing this book required comprehensive research to develop the aspects of Ford Mach-E brand, including brand adjectives, creative brief, demographics, and S.W.O.T. analyses. Creative concepts and global brand development are included in this book.
I am a visual storyteller who believes good design is accessible and touches upon feelings. A memorable experience is a key to success for every product. Understanding the user's point of view leads to a solution that supports their needs.
